FASHION AND ACCESSORIES BRAND PROFILE:
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The DoiTung brand is a social enterprise under the Mae Fah Luang Foundation under Royal Patronage. Established over 30 years ago, it has provided a sustainable livelihood to ethnic hill tribes who once had no option but to rely on illicit crop cultivation and trafficking.
Our collections pay tribute to this spirit of ethnicity through its design inspired by tribal outfits, but adapted to the contemporary urban lifestyle, with looks that are trendy yet classic, for the woman who is confident in her own style and relishes the comfort of natural fibers.
Skilled local artisans are involved in every stage of the production process - from spinning, dyeing and weaving to cutting and sewing. The production provides the villagers of Doi Tung with a sustainable livelihood. Each step is labour- intensive and time-consuming, and can be termed “Slow Fashion” contrasting with the more fast-paced image of production-to-shelf of most ready-to-wear.
Hill tribe ethnicity is the heart of the enterprise. This helps to preserve the ethnic cultural heritage and provide a sustainable livelihood for tribal villagers who once had no choice but to rely on illicit drug cultivation and trafficking.
Spring / Summer 2020
Autumn / Winter 2020
Homeware: Cushion Covers , Tableware Ceramic , Decorative Object , Mug , Tea set , Packaging from mulberry paper , Hand Woven rug , Hand Tufted rug , Throw
Ready to Wear: Bag , Blouse , Coat , Dress , Hmong , Jacket , Kimono , Pants , Shirt , Scarf , Necktie
Products / Services:
Fashion & Accessories and Gift & Decorative
Europe, South Korea and Japan
Media Links: (Copy and paste links to view)
MAE FAH LUANG FOUNDATION UNDER ROYAL PATRONAGE
Project Sale Manager
Ms. Kotchakorn Prasertmekakul
1875/1 Rama IV Road,
Bangkok 10330, Thailand